Apollo Tyres bags India jersey rights for INR 579 crore
The Gurgaon-based tyre company, with a presence in over 100 countries, staved off challenges from Canva and JK Cements, who had placed bids of INR 544 crore and INR 477 crore respectively. The Board of Control for Cricket in India (BCCI) did not specify the value but said there was a substantial increase. "The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket," the BCCI said in a statement.
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